A NEW NAME FOR CRUSH FEST

'The Piece Project' is now the name for the most popular event of the Adelaide Hills Crush Festival. It's all about The Piece, the art, the wine, the experience.

Longview dares to re-invent the wine event, boldly offering a sensory explosion of wine, art, food, dance and music.

Starting in January 2011 and continuing annually people are invited to the vineyard to witness creation as 4 street artists vie for a chance to be featured on the label of Longview’s ‘The Piece’ Shiraz.

Accompanied by all day beats and the smell of BBQ, these professional artists craft individual pieces that Longview’s visitors can literally be a part of as they watch the modern masters at work and vote on the piece that excites them most.

As guests stroll through the most amazing vineyard scenery the Adelaide Hills has to offer, they can sip award winning wine, savour amazing food and witness a live art, dance and music celebration that unfolds before their eyes.

The Art

Call it graffiti, call it genius, call it vandalism if you must but street art is a living breathing medium that is dynamic, daring and innovative.

It’s no longer the misunderstood underground culture it once was and it’s here to stay.

Longview is supporting established and upcoming street artists by involving them in a competition where their imaginations can run wild. As the summer sun sets, the 4 pieces are judged by a panel of experts and the people themselves, with the winner claiming some pretty coveted real-estate … the front label of Longview Vineyard’s ‘The Piece’ Shiraz.

The Creation

Set on undulating slopes in the southern Adelaide Hills, Longview Vineyard’s unique micro-climate is perfect for producing cool-climate Shiraz fruit.

With grapes grown at 350m above sea level coupled with our southern proximity, the diurnal range our vines enjoy creates an environment of sun-kissed days, cool nights and ocean breezes that allow to fruit to chill-out nicely. These factors form an extended ripening period which allows the fruit hang on the vine for longer creating a harmony of life-sustaining natural acid, concentration of heady fruit and spice flavours in the grape berry.

Longview’s ‘The Piece’ shatters all typecasts with this stunning super-premium Shiraz, offering a rarefied wine for connoisseurs and punters alike, wrapped in art that is and always has been for the people. Its style, finesse, longevity and structure will open new horizons for what Shiraz can be.   

The 2009 growing season in Macclesfield was exceptional despite a burst of early heat. This didn’t affect our vineyard due to our cool climate and much later ripening. Cool even temperatures followed ensuring an excellent vintage for Longview and the Adelaide Hills.We picked all Shiraz for ‘The Piece’ from our best performing blocks, which in 2009 were Block 2 North and the consistently brilliant Block 3. ‘The Piece’ Shiraz was aged for 24 months in new and old 300 litre French oak hogsheads.

We recommend careful decanting. Once opened it displays aromas of white pepper, maraschino cherry, liquorice and mocha coupled with restrained French oak. The palate displays a tightly wound balance of cherry, red currant, blueberries and fresh acidity. Dusty tannins complement the finish which is dry and clean with tremendous length. Cellar for 12 years or more.

200 dozen were produced. Alcohol: 14.5% pH: 3.46  
Residual sugar: 0.5 g/l Date of bottling: 9 August 2012

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The Piece Project 2014

And we’re back! This time as The Piece Project—the event that creates art, inspires wine, conjures music, crafts food and stimulates dance. Amazing underground street artists Mike Maka and Heesco (Melbourne), CWR and Orbs (Adelaide) will create mind-blowing aerosol works live in a competition to grace Longview’s The Piece Shiraz 2012. Longview’s award winning wines, American style BBQ, Adelaide Hills cider and DJs spinning all day make it THE event of the Crush festival for the 4th year running.

Sunday 19th January 2014
Longview Vineyard 
154 Pound Road, Macclesfield 
Adelaide Hills

Kick your PP day off with bus and brekkie packages from The Colonist/The Lion/The Wright St for just $60pp. To book call (0400-258-994) or email wine@longviewsa.com.au.

Option 1: 10.30am breakfast & free cider/glass of Wagtail sparkling. Arrive at Longview 12.30pm. Free Spiegelau glass & first pour. 5pm departure.

Option 2: 11.30am breakfast & free cider/glass of Wagtail sparkling. Arrive at Longview 1.30pm. Free Spiegelau glass & first pour. 6pm departure.

Download all the info and booking details here: Hotel Wright Street, The Colonist, The Lion Hotel.

Bus & Breakfast Packages

CWR has been involved in the South Australian Graffiti Art Movement and creating public art murals for well over 20 years. Well known for his highly stylised figurative based works, he continues to push the boundaries in his preferred fields of graphic, fine and aerosol arts all the while maintaining a natural organic approach.

2014 Artists: CWR

Growing up in Mongolia in the 1980s, Heesco moved to Australia in his late teens becoming a well-known identity in the Australian street art scene. With a decade of commissions, published work, projects and dedicated practice, Heesco explores themes of cultural diversity and heritage, spotlighting numerous societal, historical and political issues.

2014 Artists: Heesco

Orbs, Adelaide born and based StyleWriter, painting with aerosol since 98-99, focusing on the manipulation of letters , the heart and soul of aerosol art!

2014 Artists: Orbs

Presenting a visual riot that stimulates the mind, Mike Maka is a painter who works in a variety of media mainly on walls, canvas and illustration on paper. He has travelled and created work around the world, painting the Berlin Wall to the River Ganges and including acquisitions by the National Gallery of Australia, Canberra.

2014 Artists: Mike Maka

As always Longview presents top class DJ’s from around the country to create a soundscape that is impossible to sit still to. This year we’re going back to Chicago with last year’s extremely popular James Curd on the decks once more plus another special guest that is sure to bring the party.

2014 Guest DJs
THE PIECE PROJECT 2013 VIDEO BY FAZZ

Phibs

One of the most respected names in Australian street art, Phibs' work is prolific in Melbourne & Sydney, as well as the National Gallery of Australia permanent collection.

Artists 2013

Peque

Hailing from Jalisco Guadalajara, Peque is one of Mexico’s best and most respected artists. Now in Australia creating mind-blowing works of art all around Sydney.

Artists 2013

Tiff Rysdale

A practising artist in Adelaide, Tiffany designs and makes soft toys, brought to life on canvas as living creatures in her paintings.

Artists 2013

Stoops

Always on a style chase, Stoops strives to create a feeling of old school nostalgia mixed with space aura, light fantasy and funk explosions.

Artists 2013

Beastman

Sydney artist Beastman's detailed and often symmetrical aerosol works have made him one of the most distinctive and prolific emerging artists in Australia.

Artists 2012

Vans

After claiming victory in 2011, Vans the Omega returned to defend the title with his signature street art style rich in detail and geometry.

Artists 2012

Shannon Crees

Based in Sydney, Shannon creates large scale murals calling on a background in fashion design, illustration and graphics.

Artists 2012

Gary Seaman

Influenced by street art, oriental cultures and designer toys, Gary has created a unique style using aerosol, sculpture, screen printing and mixed media painting.

Artists 2012

Store

Store is everywhere. You just don’t know it yet! Street art, a magazine ad or on the bottom of a skateboard—you have seen Store’s work!

Artists 2011

Fredrock

Founder of Toy Soldiers and respected by some
of the world’s best, Fredrock has been pushing the Adelaide scene forward since the early 90s.

Artists 2011

Stoops

Always on a style chase, Stoops strives to create a feeling of old school nostalgia mixed with space aura, light fantasy and funk explosions.

Artists 2011

Vans

Influenced by subway art in the ‘80s, Vans The Omega hasn’t stopped doing what he loves and doesn’t see an end in sight.

Artists 2011

PEQUE

Very proudly hailing from Jalisco Guadalajara, he is, without a doubt, one of Mexico’s best and most respected artists.

After moving out to Aussie shores in search of greener pastures, he has brought nothing but tight skills by creating mind-blowing works of art all around Sydney and now, to Longview.

BEASTMAN

Beastman is an artist based in Sydney. His tightly detailed, often symmetrical paintings depict a parallel world of hope and survival inhabited by his beastlike yet beautiful and emotive characters. One of the most distinctive and prolific emerging artists in Australia Beastman has exhibited extensively throughout Australia and overseas.

Beastman was recently named Best Artist at the 2010 Sydney Music, Arts & Culture (SMAC) Awards and his large public mural aerosol works can be found all over Australia and in London, Berlin and New York.

Vans The Omega

Using Longview’s landscape as inspiration,
Vans took the out the judges award at the
inaugural Krush Klinic event. Likening our
rolling vineyards to the silhouette of a woman,
Vans seamlessly merged urban street-style
with rural landscape.

Vans was first influenced by hieroglyphics
and ancient letterforms for their beauty and
structure. As a kid while riding the tram or
trains he saw graffiti which really impacted
him. By the early 90s Vans had done his first
piece in the street and finally a whole world
of style opened up.

2008 THE PIECE SHIRAZ

The growing season in 2008 was exceptional in Macclesfield despite
a burst of late heat. We picked all the Shiraz for ‘The Piece’ from
our best performing blocks, which in 2008 were Block 2 North and
the famous Block 3. These ripened bunches were handpicked, berry
sorted and fermented in four separate one tonne open fermenters.

We recommend careful decanting. Once opened it displays aromas
of white pepper, liquorice and chocolate coupled with restrained
French oak. The palate displays a tightly wound balance of cherry,
blueberries and acid. Dusty tannins complement the finish which is
dry and clean with tremendous length. Cellar for 10 years or more.

450 six packs were produced. Alcohol: 14.5%  pH: 3.44
Residual sugar: 0.8 g/l  Date of bottling: 1 June 2011

2009 THE PIECE SHIRAZ

An exceptional growing season in Macclesfield despite a burst of early heat. Cool even temperatures followed ensuring an excellent vintage for Longview and the Adelaide Hills. We picked all Shiraz for ‘The Piece’ from our best performing blocks and aged for 24 months in new and old 300 litre French oak hogsheads.

We recommend careful decanting. Once opened it displays aromas of white pepper, maraschino cherry, liquorice and mocha coupled with restrained French oak. The palate displays a tightly wound balance of cherry, red currant, blueberries and fresh acidity. Dusty tannins complement the finish which is dry and clean with tremendous length. Cellar for 12 years or more.

200 dozen were produced. Alcohol: 14.5% pH: 3.46  
Residual sugar: 0.5 g/l Date of bottling: 9 August 2012

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